By Robert Mills

It isn't sufficient to layout an internet site that appears great. what is the tale? Why is that header eco-friendly? Why is that icon formed like a fish? Designing for the net isn't just approximately fancy layouts, the newest CSS3 or HTML5 or UX method. nice internet reviews inform an excellent tale, and Designing the Invisible provide you with the instruments that can assist you do it.

From tips on how to observe color to inform the proper tale, via to utilizing the correct phrases, this booklet information the fundamentals of creating nice net studies. in case you are beginning out in website design then this publication provide you with a few precious instruments on your layout toolkit.

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Additional info for A Practical Guide to Designing the Invisible

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There's a shared understanding that an envelope represents email, and a house icon represents the homepage. If this wasn’t the case then the website's navigation would be almost useless. Classifying signs and symbols A sign is any object, action, event, or pattern that conveys a meaning. Let’s take a look at some different types of signs. Symbols A symbol can be defined as an object that represents something other than itself. For example a rose is a flower, but it can also be a symbol for love.

Although the websites offer different services and target different audiences, they all share common invisible communication techniques that we’ll examine in this chapter. com1 The Threadless website sells t-shirts to a young, stylish and slightly geeky market. So it’s crucial that it appeals to this specific audience. com 22 Colour Colour is used to organise content within the site. This is most evident in the Community section, where the forum categories are represented by specific colours. Typeface and tone of voice Both the typeface and tone of voice on the Threadless site are friendly, informal and approachable.

Icons Icons are a great way to communicate efficiently. Think Vitamin is one of my favourite examples of the power of using icons. For example, here’s how they are used on the main navigation: While these icons are supported by text such as ‘Home’ and ‘About’, they would communicate just as well on their own. Remove the word ‘Home’, for example, and users would still know the icon would take them to the homepage. ‘Write for us’ is more specific to Think Vitamin, but the pencil icon is synonymous with writing so even without the words the icon invisibly communicates the content it links to.

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