By Mary Ellen Bates

The basic guide for each info entrepreneur, this can be the essential advisor to launching, dealing with, and growing to be an self sustaining learn enterprise. From starting to finish, this newly up to date learn navigates via each degree of the process—introductory systems, carrying out the corporate, the proper advertising and marketing equipment, and maximizing learn. From making key judgements and shutting the sale to retaining stable relationships with consumers and tapping into robust details assets past the internet, this pleasant choice of assistance, methods, and strategies is the foremost to construction a profitable info company.

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Org), has about 700 members. But this total does not accurately reflect the total number of independent info pros in business at any point in time; probably 10 times as many exist who aren’t AIIP members. A fairly high turnover rate prevails among independent info businesses, reflecting the entrepreneurial world as a whole, in which, according to anecdotal evidence, more than half of all small businesses close within five years. People leave the independent info pro field for a number of reasons: • They miss the daily stimulation of a more traditional office environment.

We agreed on a not-toexceed budget and deadline, and I thought to myself that my clients often send me interesting work, but rarely do they ask me to track down real estate crooks. By now, the dogs had gotten restless, so I took them on a quick walk around the block. I saw the economist who lives across the street and also works from home, walking his dogs. M. The dogs quieted, I settled down for some serious Web surfing. A public relations firm had hired me to develop the content for a business process reengineering (BPR) portal they were building for a client.

Note that some of the information services described below, particularly document delivery, are more likely than others to serve clients across vertical markets. Online Research With the prevalence of databases on the Web, most independent info pros who provide research services of any sort include at least some online research in their portfolios. S. Securities and Exchange Commission, or searching online catalogs of libraries around the world. However, the professional online services described in Chapter 29 are even richer sources of information than the free or public Web.

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