By Richard H. Robbins
Examines the improvement and effect of capitalist culture
From its roots greater than 500 years in the past to the current day, capitalism accelerated from Western Europe to the USA after which to a lot of the remainder of the realm. This enlargement has no longer long past uncontested; resistance has been either direct and oblique, together with political, non secular, and social protest, or even revolution. How and why capitalist tradition built and the explanations why a few teams resisted and proceed to withstand its improvement are one of the concerns explored in Global difficulties and the tradition of Capitalism, 6/e.
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Sample text
17 18 Part I • The Society of Perpetual Growth Hoover clearly intended the Department of Commerce to serve as the handmaiden of American business, and its main goal was to help encourage the consumption of commodities. For example, between 1926 and 1928, the BFDC, under Hoover’s direction, initiated the Census of Distribution (or “Census of Consumption,” as it was sometimes called) to be carried out every ten years. ) It detailed where the consumers were and what quantities of goods they would consume; it pointed out areas where goods were “overdeveloped” and which goods were best carried by which stores.
Yet, as sophisticated as Baum was in creating an ethos that encouraged people to buy, the master of the art was to be Walt Disney. The Appropriation of Childhood, Part II: Walt Disney and the Creation of Disney World It is difficult to say when the child’s universe, created to turn children into consumers, began to be used to entice adults. Perhaps the glorification of “youth” in advertising and the upward extension of childhood to include the teens were manifestations of this phenomenon. Regardless, the appropriation of childhood as a vehicle to encourage consumption at all ages and rationalize capitalism culminated in the creation of Walt Disney World.
Baum, said William Leach, created a benign trickster, consumer society’s version of the capitalist. The Wizard of Oz represented a new spiritual–ethical climate that modeled itself on a version of the child’s world in which dreams of self-fulfillment through consumption were legitimized and any negative consequences of consumption were banished. In brief, Baum’s work represented but one of the sandpaintings of capitalism, one that appropriates childhood to represent a world in which the purpose of life is to consume.