By Jen Kramer

...and i used to be correct. i might watched her video clips on one other web site for Joomla and knew i wished the e-book. i feel i've got so much each J! ebook in the market yet this one is phenomenal. in case you are stumped in your web site or simply want extra details than you will have, it is a nice answer. What I loved: strong transparent guide. plenty of overviews of the admin stuff, plus outside-the-Joomla-box information on making plans. an outstanding part on backup. What i need extra of: extension insurance, specially the multi-use modules and the ecommerce decisions. that's simply because almost all these are poorly documented through their creators and nobody has particularly tackled a booklet at the topic (although such a lot J! authors do comprise sections of their books at the topics). really worth your cash and mins to get and skim.

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Extra info for Joomla! Start to Finish: How to Plan, Execute, and Maintain Your Web Site

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Clients should have clear goals as to what kind of traffic they’re looking for, though! Getting traffic to a web site is easy. Just add some talk about the latest pop stars or a few dirty words, and traffic will miraculously arrive. Unfortunately, these visitors are not likely to buy something, call the business, or sign up for a newsletter. So be sure that when you talk about “driving traffic to the web site” with clients you’re clear about what kind of traffic they want and what they want visitors to do when they get there — the goal is qualified traffic that is interested in what the business has to offer.

2 ❘ CHAPTER 1 I WANT A WEB SITE AND I WANT IT BLUE — HOW MUCH WILL THAT COST? want to know they are getting the biggest bang for their buck, and they want to know that what you build is really going to work for them. And, of course, as the economy sours, moving on to the next client becomes progressively harder, because that next one is much harder to come by. You bring more value to the table than just knowing which buttons to push to build a web site. You know all about technology trends and the latest cutting-edge Joomla extensions.

Maybe. It depends, doesn’t it? Success can be measured in many different ways. Some ways are very tangible (“we reduced tech support phone calls by 10%,” “online purchases increased by $500 per week”), whereas others are much less tangible (“I don’t feel embarrassed to send people to my web site anymore”). Some goals might be based on the web site itself (increasing visitors’ time spent on the site, the number of contact forms completed and sent in, or the number of newsletter subscriptions). Measuring the success of a web site merits a whole book by itself, and I have only a few paragraphs.

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