By Richard D. Lewis

This identify addresses the query: Can globalization result in the standardization of values and modes of behaviour? It discusses how geography, language and faith impression on tradition and explores features of tradition that obliterate rational arguments.

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Additional resources for The Cultural Imperative: Global Trends in the 21st Century

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Other Climate-Linked Cultural Attributes Humor in the Rain. Something else I have heard from time to time is that constantly changing weather imparts a sense of humor to the people who have to put up with it, especially when it rains a lot. On reflection I believe there is some truth in this. The British are renowned the world over for their sense of humor, though it is of course British humor. The Irish are also a humorous lot (it is seldom dry for long there) and so are the inhabitants of Bergen, Norway, where it rains 290 days a year.

Out-of-doors conversations are conducive to body language. Sweeping Italian gestures would cause the banging of elbows against walls in narrow Japanese offices or the knocking of glass vases off Swedish desks. Sunshine, slowing down people’s progression from one location to the next, allows Italians, Spaniards, and Greeks to develop open, smiling, exterior appearances in contrast to the pinched faces of cold Nordics or suspicious Germans or Brits, who are unused to unlimited loquaciousness. Of the European Latins only the Portuguese modify this social exuberance.

Greeks, Neapolitans, Sicilians, and Andalucíans spend a large part of their lives on the street—at their front gate; in roadside cafés, open-air taverns, and restaurants; on the waterfront; by the seashore; in the village square. In these locations, conversation is not hurried, brief, or succinct. Words cost nothing, say the Italians, why not splurge? In these countries conversation is an art, a social enjoyment, a never-ending continuum. It is also more than that; it is an informationgathering and -sharing mechanism, a valuable vehicle of communication for both social and business purposes.

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