By Harvey Molotch
Molotch takes us on a desirable exploration into the worlds of expertise, layout, company and pop culture. We now see how organizations, designers, outlets, advertisers, and different middle-men impact what something could be and the way it's made. We see the way in which items hyperlink into traditional existence in addition to gigantic platforms of intake, monetary and political operation. The publication is a meditation into the which means of the stuff in our lives and what that stuff says approximately us.
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Additional resources for Where Stuff Comes from: How Toasters, Toilets, Cars, Computers, and Many Other Things Come to Be as They Are
Sample text
Of course, for mistakes to translate into products, the organizational and 46 WHERE STUFF COMES FROM personal proclivities have to be right. 3-M does not just manufacture chemicals; it makes consumer goods as well. Scott Paper had a vast marketing apparatus ready to put a new variation to the test. Luck is never totally dumb. WHO DONE IT? One way of answering the question of where stuff comes from is to name an office or even the human being who came up with a product, akin to the way we might say that Edison invented the lightbulb or Michaelangelo painted the Sistine Chapel ceiling.
In a realm where there is so much uncertainty as to what will succeed, specifics like designers’ own biographies and individual tastes have opportunity to weigh in. But as with their stuff, designers occupy a niche, a spot in an ecological web of institutions, inducements, and impediments; they cannot just do what they want. In talking to many dozens of designers (at least a hundred), observing them in their offices and at their conventions and meetings,2 I tried to learn just how their mode of operations, including the impediments they face, shapes the stuff we know and use.
INSIDE STUFF 39 Software may influence substance. The word processing program I use to write this book comes with a grammar check that motivates me to make some dubious “corrections” that, should others be acting similarly, will cumulatively shape writing in the English language. For the designer, the computer interface mediates in subtle ways. 22 A microsecond delay from the technology can kill a gesture. Particular CAD programs make some types of products easier to design than they otherwise would be, especially those with complexly irregular shapes (Frank Gehry’s fantastical buildings like the Bilbao Guggenheim owe much to their designer’s technology).