By Allen Parducci (auth.), J. Richard Eiser (eds.)
Despite the critical position that the examine of attitudes has lengthy held in social psycho logical study, the decade or so has been rather quiet so far as the de velopment of angle conception has been involved. If one appears to be like again to the Yale experiences on verbal exchange and persuasion within the Fifties, through the big literature derived from cognitive dissonance conception and its choices, there's a temptation to imagine that the good of researchable questions has run virtually dry. the aim of this e-book is to persuade the reader that this isn't the case. to the contrary, a brand new examine the concept that of angle bargains the chance of as wealthy and sundry quite a number questions as ever earlier than. The time period "new glance" is an previous one in social psychology. It was once used 30 to forty years in the past because the designation for the college of inspiration which held that "basic" mental methods resembling conception, cognition, studying, and reminiscence can be prompted via attitudes, factors, and values. There are nonetheless classes to be realized from that interval, and the hot "new glance" that's now rising comprises a few of these related issues, albeit within the context of fixing concerns and emphases.
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It has been demonstrated repeatedly in modern psychophysics (Stevens, 1966, 1974) that the same judgmental information can be conveyed in many different ways. In fact, any sensory dimension can serve as a judgmental language provided only that the judge has control of it. A person could express judgments of, say, heaviness, by matching stimuli to the brightness of lights, the vigor of handgrip, or the grittiness of sandpaper specimens. In the attitude domain, a person might render judgments by volunteering an amount of service to a charity, giving money to it, or (negatively) by urging friends to boycott it (see Upshaw, 1969).