By Nick Davies

You need to do it... you could to boot get pleasure from it

No one likes a pushy, smarmy salesman – not anyone desires to be that man ... yet so much people have to promote to a point. How else do we get any company? all of us need to do it now, even if we're legal professionals, accountants or start-ups. yet don't melancholy – there's little need to head on a few cringey revenues education day. How to be nice on the things you Hate exhibits you the way to improve the entire talents you must promote your self, what you are promoting and your principles. So ditch the dread, overlook the phobia and begin having fun with your self! promoting isn't anything you 'do' to humans, it's now not a few darkish paintings practised by way of pushy and manipulative humans – it's a method, it's a courting ... it's enjoyable! All you must do is minimize the crap, be your self and win a few business.

How to be nice on the belongings you Hate exhibits you ways to:
• Pull jointly a aim record – who do you need to method and do company with?
• connect to these humans – writing letters/emails
• grasp assembly and networking – conquering small talk!
• stick to up as soon as you've chatted to someoneAsk for what you will have

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Extra resources for How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling

Sample text

Making such a connection is the absolute key to successful business development and yet it is something far too many people fail to do. ) • Network (at an event) • Present/speak (formally) It’s my intention to talk about each one here except networking, to which I have devoted a separate chapter. It’s a training course all on its own and it’s a big subject about which people have umpteen questions.

Trust, however, is earned over time and beats credibility hands down. You can be the world’s leading expert in something, but if people don’t trust you, you stand no chance of persuading them to buy from you. 27 HOW TO BE GREAT AT THE STUFF YOU HATE It is the absence of these two elements that makes cold calling so tricky. That’s why great sales people excel at establishing both really quickly and always look for referrals. With that understood, let’s look at the four kinds of target. HOT: Your Existing Customers This market is made up of people and organizations that already buy your services or products and with whom you have an existing relationship.

That means you’ll wander around the airport, wasting lots of time and energy but not actually getting very far. However, if you know your ultimate destination, then you know where to target your effort. It’s no different when developing business. You need to make lots of effort to hit the target you’ve chosen, but you can only hit one or maybe two at the same time with any real impact. Why Flexible? While you should set out with your eye on a specific target, you also need to be flexible enough to adapt if you’re not getting the results you want or had anticipated.

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