By Kevin Hogan
"Invisible Influence is a masterpiece in knowing the technological know-how of effect and the way to take it from convincing to forcing. Kevin Hogan exhibits you in simple English the best way to comprehend, practice, and grasp the technological know-how of persuasion. The publication is brilliant— and you may be brilliantly persuasive. purchase the e-book, learn the publication, and enforce the book."
—Jeffrey Gitomer, writer of <i>The revenues Bible</i> and <i>The Little publication of Leadership
"One eyebrow-raising, head-whacking, forehead-slapping strategy after one other. someone whose way of life will depend on influencing people—in different phrases, everyone—should learn this ebook. purchase copies on your neighbors and conceal it out of your enemies."
—Richard Brodie, writer of Virus of the brain: the hot technology of the Meme
</i>"Master persuaders understand that it's not likely concerning the phrases you utilize or the strikes you make—other humans get persuaded due to what you think and the way you feel. Kevin Hogan explains in delightfully transparent aspect the right way to make those master-persuader secrets and techniques give you the results you want. not just that, he additionally explains why all of this works, and he exhibits you the precise medical learn that proves it!"
—David Garfinkel, writer of Advertising Headlines That Make You Rich
"Invisible Influence is a masterpiece. will probably be the grasp influencer's reference booklet for the years yet to come. Invisible impression is like oxygen, you can't see it, yet your existence is determined by it. during this publication, you will find the persuasion strategies that would compel your consumers to claim convinced to you—again and again."
—Roberto Monaco, www.influenceology.com
"Dump the script—it's outdated information prior to the ink's dry. belief your self and use your new realizing of the ever-changing context to be successful. In his interesting ebook, Hogan weaves confirmed learn findings right into a instruction manual for profitable impression. the tips are noticeable yet hidden, uncomplicated yet profound. comprehend them and you've mastered the complicated and the most important paintings of persuasion."
—William D. Crano, writer of The ideas of impression: profitable while You're within the Minority
"Many write related to persuasion. beneficial few surely comprehend it. Kevin is a kind of necessary few. learn every thing you could through him."
—Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
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Additional info for Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
22 At their best, social entrepreneurs take the social side of the equation seriously, moving beyond the numbers game to consider the deeper issues of power and collective action. Nevertheless, the pull of the market is always very strong. ” When the rubber hits the road, however, it is the market that dominates decision making: “The safest and best opportunities for nonproﬁts to achieve greater short-term ﬁnancial stability” include “reducing costs (for example: cutting programs no longer needed or valued by the market) .
Prahalad, whose famous bottom of the pyramid (BOP) theory has become a core text of philanthrocapitalism by promising proﬁts, poverty eradication, and empowerment all in a seamless package. 9 But “the fortune and glory at the bottom of the pyramid are a mirage,” says Aneel Karnani, of the University of Michigan. ”10 Karnani and others have produced detailed evidence to show that many of the case studies used in support of BOP involve consumers who are not poor at all, and that the products and services that are sold by micro-entrepreneurs have less market penetration and productivity-enhancing potential than is claimed, so they will fail to produce sustainable incomes.
28 As in these examples, too much CSR is a case of one step forward, two steps back, giving with one hand and taking with the other. After all, if business wants to save the world, there are plenty of opportunities to do so at the heart of their operations: pay your taxes as a good corporate citizen; don’t produce goods that kill, exploit, or maim people; pay decent wages and provide beneﬁts to your workers; don’t subvert politics to pursue your short-term interests; obey the regulations that govern markets in the public interest; and stop creating monopolies and other market manipulations so that other ﬁrms can prosper and wealth can be more widely shared.