By Michael Busby
This e-book is the one ebook of its style out there protecting how you can use the fundamental, intermediate, and complicated seek modifiers Google makes on hand to clients.
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Additional info for Learn Google
Example text
The higher the CPC and CTR, the higher the placement. There is an inverse mathematical relationship between CPC and Google services Chapter 2 / Google Services 46 Chapter 2 / Google Services CTR. As the CTR increases, the CPC may decrease and the advertisement will maintain its position. In other words, as the volume to a web site increases, Google will charge less to maintain the advertisement’s current position in the sponsored links. What is especially appealing about shopping with Froogle is the inclusion in the search results of a product image in about 90 percent of the search results.
Google does not specify how Froogle determines keyword relevancy. It makes sense if Google uses the pages’ meta tags to identify keywords, as this is the purpose that the meta tags were originally intended to serve. However, Google’s spidering software does not use the meta tags but instead operates upon the words found in the body of the web page. The results of my experiments indicate the approach used to match keywords to products is not Google services I repeated this experiment in the spring of 2003.
4 shows what the HTML text looks like when a browser, such as Internet Explorer, opens the document. 4: HTML document as seen in a browser A well-designed web page entices you to purchase something, whereas the word processor document is designed to inform. Another difference between the two types of pages is the use of hyperlinks in web pages to move the viewer to another web page, to another location within the same page, or to another web site. But what is a hyperlink, you ask? A hyperlink is a group of characters that include the URL of another web page or site.