By Bob Jacobson

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MSNBC predicted turnout closer to 300,000. The 2005 Indy 500 was probably better attended than most, in part due to the presence of female rookie Danica Patrick, a driver with both the skills to interest hardcore racing fans and the personal appeal to interest countless additional fans who are usually lukewarm to racing. 18 NHL attendance, 2003–04 season Home Rank 11 12 13 14 15 16 17 18 19 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 SOURCE: Road Overall Team Games Total Average Games Average Games Average Montreal Detroit Toronto Philadelphia Vancouver St.

CSTV also streams audio and/or video for over five thousand events a year to subscribers via high-speed Internet. 7 million in revenue in 2004. As often happens in the media world, success has bred competition. In March 2005 ESPN launched ESPNU, its own version of a college-only sports station. ESPNU was expected to show about three hundred college sporting events during 2005. BASKETBALL: ON THE REBOUND, OR IN NEED OF AN ASSIST? NBA regular season games have never drawn the kind of television audiences that NFL games routinely attract, simply because there are so many of them—the NBA season lasts eighty-two games, while the NFL’s lasts just sixteen.

The agreement also affords ESPN substantial flexibility to move some of the games to Sunday nights. The previous contract with ESPN, which ended in 2005, included a television component that was worth about $815 million over six years. 5 billion deal with Fox that runs through 2006 and includes the regular season, the All-Star game, and the playoffs. Ongoing negotiations will determine whether Fox will continue to carry professional baseball or if another broadcast network will take over beginning in 2007.

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