By Jeff Sloan, Rich Sloan
Are looking to take regulate of your existence? are looking to alternate in that listless activity and create the corporate you’ve constantly dreamed of? thousands of latest companies are began every year, from on-line diamond purchasers to part-time “pet tasks” to the most recent franchises. StartupNation is all approximately placing you within the driver’s seat to begin your personal enterprise. Jeff and wealthy Sloan are lifelong marketers who've created dozens of winning companies and feature guided and prompt millions of others via their nationally syndicated radio speak express, on their site, and of their weekly on-line e-newsletter. In StartupNation, the Sloan Brothers examines each element of clever entrepreneurship and assist you create the enterprise you may have continually dreamed of. you will know about the dos and don'ts and the highs and lows of establishing your individual enterprise throughout the Sloan's in-the-trenches insights and the inspirational stories of over thirty different gutsy marketers. one of the tales you will learn about:• The Sloans' personal patented invention, the Battery Buddy®, which generated greater than $1 million in royalties• Lavetta Willis, who equipped Dada sneakers right into a model model that now produces shoes worn through NBA basketball stars• Tom Nardone, who created the booming ShopInPrivate.com, the place humans can order goods they’re embarrassed to shop for on the neighborhood drugstore. StartupNation offers a grasp path in opting for a good suggestion, construction the correct of industrial round it, and averting the pitfalls which could derail you. If you’ve ever dreamed of pursuing your personal company, StartupNation can be your strongest source.
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I started out trying to simply reach the urban market. C. I’d sell them at any street scene I could find. Anything to reach consumers. (continued on next page) I decided on hats first, because they’re relatively easy to make. You can buy a lot of hats, stamp your brand on them, and start selling them right away. And back then I didn’t know anything about how to manufacture shoes. But once I started getting buzz about my hats and my brand, I decided it was time to branch out to shoes. Once I had some prototypes and was ready to sell, I sat in the lobby of Foot Locker’s corporate headquarters while the rest of my team was out on the street selling hats.
We’d assumed that they’d be able to imagine that the finished product would be far sleeker and more compact, designed to be compatible with virtually any car. We could feel the mood shift in the room from totally positive to really reluctant. ” We were too close to succeeding to let that happen. ” Rich finished Jeff’s thought: “And we’ll prove it fits. ” That night we found ourselves on the campus of University of Michigan, where Rich had transferred. We went into the student woodshop and crafted an exact-scale nonfunctioning prototype.
You’re going to need those dreams. But now it’s time to start doing. Only you have the power to turn your dreams into reality. It’s time to let go of your fears and excuses. It’s time to ditch that “I can’t do this” attitude. It’s time to embark on your journey toward business ownership and the thrilling life of an entrepreneur. So, let’s start it up! CHAPTER ONE Now Is Always the Best Time to Start Up Why Now? We’re brothers, best friends, neighbors, and lifelong business partners. We began working together on the Battery Buddy, an invention of ours that prevents dead batteries on cars and boats, in 1987.