By Tendai Chari, Nhamo A. Mhiripiri

This edited quantity addresses key debates round African soccer, identification building, fan cultures, and either African and international media narratives. utilizing the 2010 FIFA global Cup in South Africa as a lens, it explores how soccer in Africa is in detail certain up with deeper social, cultural and political currents.

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Extra info for African Football, Identity Politics and Global Media Narratives: The Legacy of the FIFA 2010 World Cup

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2006). Foul! The Secret World of FIFA: Bribes, Vote Rigging and Ticket Scandals. London: Harper Sports. , Geldenhuys, S. and Coetzee, W. (2013). Quality of life, event impacts, and mega-event support among South African residents before and after the 2010 World Cup. 1177/0047287513478501. Keech, M. (2004). ’: Sport and national identity in South Africa. In A. Smith and D. ), Sport and National Identity in the Post-War World. London: Routledge, pp. 105–127. Keim, M. (2003). Nation Building at Play: Sport as a Tool for Social Integration in Postapartheid South Africa.

The constant bombardment of negative communication in the media makes it difficult to maintain any pride. • The local elections came too soon and spoiled the momentum. People were divided again because of the political parties they supported. It is clear that, while the euphoria of national pride during the World Cup persisted one year later, the reality of everyday tensions and struggles had eroded the phenomenon. While all agreed the event itself was instrumental in creating a brief yet essential unifying force in South Africa, it seemed that the effects were not long-lived.

It helped to create tolerance of other cultures. • Reduced racial tension. • People have found a common interest through sport. Friendships have been built. • It helped to build respect. It brought people together. • More white people watch soccer than before, and more black people watch rugby. This is different from what we saw before. Those who could no longer see benefits cited a number of factors. The most prominent was lack of momentum and commitment to building a national spirit: • We all seemed united, but when the World Cup ended, the unity ended with it.

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