By Harry A. Freedman

Compliment for Black Tie not obligatory: a whole distinct occasions source for Nonprofit firms, moment Edition"I want I had had this helpful booklet while i used to be assisting plan fundraisers long ago. My lifestyles might were more uncomplicated, and our checking account more healthy. do not torture your self: get this publication, stick with its suggestion and be a hero!"—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, humans magazine"Black Tie non-compulsory is something yet an not obligatory learn. This step by step consultant on easy methods to strategize and execute a profitable fundraiser is vital to an individual contemplating how top to take on the complex international of occasion making plans. Black Tie not obligatory is the archetypal roadmap for these project the profitable but overwhelming trip of winning fundraising. An absolute needs to read!"—Cathy Elkies, Senior vice chairman and Charity Auctioneer, Christie's"Harry Freedman is familiar with tips to plan an occasion. He has it right down to an artwork. "—World-renowned artist PETER MAXRegardless of the type of monstrous occasion your company has deliberate for its subsequent fundraiser, every little thing you want to recognize and do is during this thorough and crucial guide. Now in a moment version, Black Tie non-compulsory demystifies the method and makes it as effortless as attainable to have a winning occasion that generates funds in addition to new supporters. Authors and specialists Harry Freedman and Karen Feldman conceal all of the angles and express you the way to:Decide at the most sensible form of occasion on your organizationSelect the easiest situation and date on your eventDevelop budgetsReach and booklet celebritiesCreate invites and get publicitySet price tag pricesOrganize and inspire your committeesThis convenient, how-to handbook takes you step-by-step during the complete means of determining and generating uncomplicated and complex occasions and fingers you with all of the details you would like, together with sensible suggestion, real-world examples from genuine occasions, precis checklists, and worksheets. Black Tie not obligatory is destined to develop into your dog-eared blueprint for being profitable and allies within the identify of your reason.

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Costs: Allow a generous publicity fund. Bingo does best with lots of advance notice. qxd 11/16/06 12:41 PM Page 13 sample events 13 Book or CD Signings Many major book and music stores sponsor signings by artists and authors. These generally aren’t great moneymakers, but can be good vehicles for promotion. Tie in a raffle, perhaps awarding a meal with the featured writer or artist. Other possibilities include signed copies of the person’s book, CD, limited edition poster, or original work of art.

Set up a schedule of written news releases as well as TV and radio public service announcements. Look for local cable shows with logical tie-ins and use a Web site, blogs, and e-mail to get the word out about the group’s cause, goals, and successes. Y, raised $60,000 in Katrina relief donations, in large part because of blog entries by the organization’s executive director, Marcello Forte, who participated in the rescue efforts and wrote about it from the field. The group also sent out a series of e-mails in the weeks after the disaster that included special reports and pictures from the field.

And if it’s something for which demand exceeds supply, so much the better. That’s what the Central Park Conservancy did when it hosted its Blue Moon Gala. The event was held at Tavern on the Green, the renowned Central Park restaurant transformed by flamboyant restaurateur Warner LeRoy, who spent $10 million renovating it. LeRoy underwrote most of the expenses for the gala that was to help the conservancy restore Central Park. He had thousands of sapphire lights hung throughout the restaurant. He brought in 60 Minutes correspondents Morley Safer, Steve Kroft, Ed Bradley, and Andy Rooney, as well as Charlie Rose and the late Peter Jennings.

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