By Doris Rubenstein

A step by step primer on making a finished company citizenship programThis instruction manual attracts from the author’s adventure crafting and imposing philanthropic and volunteer thoughts with businesses corresponding to IBM, Exxon, Mobil, 3M, and basic turbines. the nice company Citizen lays out how businesses can maximize this fascinating new trend.Doris Rubenstein (Minneapolis, MN) has labored for over 25 years with a few of America’s most beneficial nonprofit companies.

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Are more willing to recommend company offerings. ● Are less susceptible to switching to a different company for a better f inancial deal. ● Say that they would choose the company again if picking for the f irst time. The assumption that a low bid is the end-all in gaining contracts and sales is somewhat of a fallacy. The fact is that 46 percent of those surveyed in the Conference Board report stated that they were strongly inf luenced in favor of a particular company over others because of its positive social image.

Another part—the essence of operations for nonprofits, but not necessarily for industry and commerce — is support of key communities. The criteria for excellence specif ically state that “[t]his typically includes efforts by the organization to support and strengthen key communities of strategic importance to the organizations such as community services, education, health care, the environment . . ” If quality is not achieved in these areas, it cannot be achieved in other parts of the operation.

Male Female why conduct a corpor ate citizenship progr am? 13 company managers and company investors should heed carefully, because it is the consumer who ultimately decides a company’s success. Reputation Insurance In the f irst years of this new century, corporate reputations are falling like bank presidents from skyscraper windows during the 1929 stock market crash. Fortune 500 f irms are being charged with malfeasance and fraud. Investors are selling their shares in these companies en masse.

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