By William H. Harmer, Terrance W. Peck
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Overcoming Local Competition Although Mary Ann’s provides skilled seamstresses for the alterations, pricing is set by the owner on a per dress basis. 00. Worse yet, many clients are never told there is a charge at all. Megan’s Bridal Boutique will have a published 49 BRIDAL SALON Business Plans Handbook, Volume 6 list of charges provided at the time a purchase decision is being made. There will be no surprises, and the client will know exactly how much to budget for her total expenses. Mary Ann’s also has a problem getting special orders in the store in a timely manner.
In this manner, customers will be able to shop in a festive atmosphere, avoid crowded shopping malls, and meet and chat with the artist. Gift certificates will also be offered for sale. In the summer, two weeks before the Fourth of July holiday, Ms. Farmington will hold a mini art fair onsite. She will feature her work as well as the work of other local artists. This fair will be held inside as well as outside. This event will also be promoted by way of the mailing list. The owner will promote these events with the use of flyers, ads, word of mouth, signs at the studio, and by direct mail.
No alcohol will be served from the bar area to avoid concerns about liquor license liability; however, wine will be served with meals in the dining room and will be available for separate purchase in the gift shop section of the front lobby. Lodging and Room Amenities This bed and breakfast will specialize in unique theme-oriented rooms catering to specific parameters of decor and splendor. Architecturally, the building is capable of more than seven guest rooms in addition to the living space required by the operators; however, it is felt that in order to achieve the ambiance necessary for a premium experience, the rooms should be of a certain size and living capacity.