By Janet L. Hedrick
Nonprofit necessities: Acknowledgment, popularity and Stewardship (Part of the AFP Fund improvement sequence) is a concise consultant to donor kinfolk in a structure that's available, full of life, effortless to learn, and that gives in-depth recommendation from a professional within the box. The publication publications in developing and enforcing each one point of a donor relation plan, supplying steered suggestions to often encountered dilemmas and together with pattern records, checklists, and different instruments to assist form an efficient software.
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Extra info for Effective Donor Relations (The AFP Wiley Fund Development Series)
Example text
Office Procedures F. 4 Sample Mission Statement Mission Statement ABC Organization seeks to express gratitude to donors, to recognize donors for their support, and to report back to donors on the impact of their gifts. Through meaningful and consistent contacts with donors, ABC strives to foster positive feelings about giving by helping donors recognize the importance of their giving and to develop and strengthen lifelong relationships between the donor and ABC. 34 E1C02_1 11/24/2008 35 Where Donor Relations Fits The Donor Relations Program at ABC Organization is focused on keeping donors informed and involving them in the life of ABC, as well as instilling in them the confidence that their gifts are an investment in the continued success of ABC.
TIPS 8 9 10 11 12 13 14 15 16 17 18 19 AND TECHNIQUES (CONTINUED) In thank-you letters, do you indicate whether the contribution qualifies the donor as a member of one of your recognition groups? ________YES (1) ________ NO (0) Do you have a written acknowledgment plan for your program that indicates what donor gets what type of letter, note, phone call, and/or newsletter, when, and from whom? ________YES (1) ________ NO (0) Do you follow the written acknowledgment plan?
As a result of scandal and controversy, donors and potential donors were demanding more accountability from nonprofit organizations. The cost to raise a dollar was examined more closely and organizations were asked to increase net revenue from fundraising and to reduce the associated costs. The consequence of these changes was a closer look at every aspect of development with an eye to where programs could be made more efficient and more effective. One of the many facts that emerged from this analysis was the decrease that had occurred in the continuity of giving.