By Nick Cooney

"Turns out a lot of the recommendation we now have been given approximately the way to make the area a greater position seems to be useless incorrect. Donating to sure charities will do millions of instances extra stable that donating to others. Non-profits that decide to perform one application rather than one other can be hundreds of thousands of occasions much less profitable than they can be, despite how vibrant, hard-working, and compassionate their employees may Read more...


prepare to query every little thing you ve been informed approximately charity, and to determine how one can actually be successful at making the realm a greater position. many people donate to charitable factors, and Read more...

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Extra info for How to be great at doing good : why results are what count and how smart charity can change the world

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The remaining 97 percent is spent on personal needs, wants, goals, and enjoyments. Similarly, the average American spends just fifteen hours a year volunteering. That’s about the equivalent of one full day’s worth of waking hours. So the typical person devotes one day each year to carrying out charity, and 364 days to pursuing personal needs, wants, goals, and enjoyments. It would be wonderful if Americans donated a much larger percentage of their income to charity and volunteered more hours each year.

If charging $449 for a particular flat-screen TV generates more net revenue than charging $399 for that TV, then charging $449 is the way to go if Fry’s wants to be as profitable as possible. If radio advertisements cost more than they generate in increased net revenue, then they probably aren’t worth doing. The bottom line for Fry’s and any other business is very simple: it’s dollars and cents. If a certain approach will make them more money, they’ll do it. If another approach will make them less money, they won’t do it.

The hard fact is this: there is a massive difference in impact among charities in different fields. And that difference has nothing to do with how intelligent, skilled, or caring the staffers at those charities are. While we agreed that both TCG and Seva probably improve the world, there is a vast difference in how much each of them improves it. The Theatre Communications Group increases communication between theater professionals and provides grants to theaters and individuals. The Seva Foundation prevents or cures blindness in over 100,000 people each year.

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