By Erica Waasdorp
The ebook is geared toward fundraisers of all degrees, of non-profit enterprises, small and big. it really is packed with many sensible examples geared toward beginning and growing to be a per 30 days giving application. It comprises how-to methods from international locations worldwide, case stories, plans, effects, and it covers ‘old’ and ‘new’ media reminiscent of unsolicited mail, Face-to-Face, e-mail, textual content giving, Telemarketing and plenty of extra, all geared toward producing sustainable profit for non-profits.
“The subject of per thirty days giving is one who will be of serious curiosity to fundraisers and corporations, yet there are below a handful of books at the subject”, Erica Waasdorp says.
Erica’s perception to sustainer giving is spot-on. I’ve used her best-in-class techniques to construct numerous per thirty days giving courses for a number of consumers. And devoted donors quite take pleasure in this designated courting they've got with their favourite charity.”
“Monthly giving rocks. Its payoff is in relative phrases quickly, and pending you taking good care of them drastically, lengthy besides. it's not approximately per month giving as opposed to one other kind of giving in your software. it really is approximately how one can make per 30 days giving paintings. It co-exists peacefully with every thing else you do. And any fundraiser who chooses to not specialise in per month giving as a middle a part of what they do does so at their peril.”
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Additional info for Monthly Giving - The Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any Organization
Example text
What about asking again? After the first upgrade call, everyone you have spoken to is either a responder or a non-responder. You may want to vary the ongoing contact strategy based on the supporter’s last response. An effective strategy is to ask non-responders every six to nine months and responders annually. You should track and measure the impact of so-called ‘multiple upgraders’ and non-responders on retention rates and cost effectiveness. A strategy that is effective for many UK charities is to ask three times and then rest for a few years, so as not to drive high cancellation, but test and measure as your own supporters may behave in a different way.
Are you happy with that? 2. I’ll send you a form now marked for that amount. All you need to do is return the form with a check (or your credit/debit card details) in the business reply envelope provided. 3. You should receive the form within the next 48 hours. So we can put your money to work as soon as possible, we’d like you to send that back within 2 days of receiving it. Would you be able to do that? CONFIRMATION: UNDECIDED Thank you, Mr/Ms ___________________ . 1. So just to confirm, you’ve kindly agreed to consider a gift to Humankind.
CHAPTER 4 INBOUND TELEMARKETING You may wonder: How does this work? I can’t afford an inbound telemarketing agency. This must be a lot of extra work? Well, think again. Organizations receive calls from donors every day. Some complain about the mailing they’ve received. Others would like to make a donation. Others have a question about your program and on and on. Why not use your in-house people who respond to these calls by teaching them how to convert a complaining donor to a monthly giver? If you’re like the average organization, you probably get most calls from donors who say that they receive too much mail.