By Julia I. Walker
"Major presents are on the center of any coordinated, winning fundraising attempt. Julie Walker indicates you ways to do it all-- locate the customers, employees this system, and ask for the money. The sidebar tales and real-world examples sprinkled during the e-book are unique, but nonetheless make some degree. i'd purchase it for the recommendation and preserve it for the anecdotes."--Duris Holmes, Chairman of the Board Benjamin Franklin highschool New Orleans, LouisianaPart of the AFP/Wiley Fund improvement sequence, Nonprofit necessities: significant presents is a certified consultant to significant reward fundraising, concisely offered in a structure that's available, energetic, and easy-to-read. With in-depth recommendation from skilled fundraiser Julia Walker, this ebook takes the reader from the early levels of creating a application during the middle parts of all significant present courses: settling on and score clients; getting ready the case; education volunteers; cultivating donors; making the ask; and supplying reputation and stewardship for the reward. Its nuts-and-bolts presentation specializes in the way to create a prospect-centered software that develops the ability to have interaction and solicit donors, successfully in response to their special pursuits and desires.
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Additional info for Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series)
Example text
Training Major Gift Staff There are two kinds of training issues with major gifts staff: gaining inside knowledge of the organization and learning the external skills—the fundraising techniques— needed to bring in larger gifts. Both areas require personalized training based on the staff member’s background, experience, and needs. Teaching about the organization itself may be easier for most nonprofits to provide, but often it is relegated to a subsidiary role or downplayed with new high-level professional staff.
Identify a small group to invite to the session; consider hosting sessions in key cities, for instance. 3. Prepare a letter over the volunteer’s signature to invite the selected group to the screening session. 4. Host the session in a private place, such as a conference room or a hotel meeting room. 5. Use electronic screening results to prioritize names for review, if your organization has done such screening. 6. , class year) so that screeners can match their own profile. 7. Provide an introduction to the session to explain what you are doing and why.
Facilities and program delivery improved? What about building the endowment for future needs? Assessing your organization’s most pressing needs before beginning a major gift program sometimes can be a contentious and divisive process, but it is a necessary one. Your organization should have a plan for how it will use more money before you begin asking for it. Don’t put the cart before the horse; ideally, your leaders should first set the institutional mission and goals, then create the plan for implementation of those goals, and only at that point solicit gifts to move the implementation process along.