By Johnna Montgomerie, Samuel Roscoe

This paper makes use of a enterprise version framework to research the most boundaries of Apple, an important turning element within the company’s historical past. As such, we stream past an unique specialize in what makes Apple precise or diversified via comparing the mundane and out-dated components of its company version. to take action, we research the end-to-end offer chain, from resource to shop, to offer a extra holistic overview of the Apple enterprise version. Drawing at the latest literature, we argue that the critical component of the Apple enterprise version is its skill to ‘own the consumer’. briefly, the Apple company version is designed to force shoppers into its surroundings after which carry them there, which has been highly profitable so far and has allowed Apple to wield huge, immense strength within the end-to-end provide chain. We display this via an in depth overview of Apple’s actual and content material offer chains and its retailing process. furthermore, we discover that the very company procedures that let extraordinary company keep watch over deliver with them new difficulties that Apple has to this point been not able, or unwilling, to effectively address.

Johnna Montgomerie & Samuel Roscoe. (2013). possessing the consumer—Getting to the center of the Apple company version. Accounting discussion board, quantity 37, factor four, December 2013, Pages 290–299

Show description

Read or Download Owning the consumer - Getting to the core of the Apple business model PDF

Best business books

Wiki Management

We now dwell in a 'wiki' global the place mass collaboration is not just possible'it's frequently the simplest answer. traditional administration concept assumes that command-and-control is the best approach to manage the efforts of enormous numbers of individuals, yet fast switch and lengthening complexity have rendered that version out of date.

Leave the Bastards Behind: An Insider's Guide to Working for Yourself

Have you considered operating for your self? might be its whatever you've been dreaming approximately for years. Is so, depart the Bastards at the back of is for you. For too lengthy, you've labored for different people's businesses and been bossed round via poor bosses. now's the time to paintings for the simplest boss you've got — your self!

Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations

If truth be told, simply because they're those really doing the daily paintings front-line staff see an outstanding many difficulties and possibilities that their managers don't. yet so much enterprises do very poorly at tapping into this outstanding strength resource of revenue-enhancing, savings-generating rules.

Additional resources for Owning the consumer - Getting to the core of the Apple business model

Example text

For instance, when one person’s workload became too difficult to handle, someone else was assigned to various aspects of that individual’s functions. Offshoots of job responsibilities created new positions—an adaptation of sorts. Jobs became more fragmented, with people assuming more specialized roles within an organization. Indeed, the insurance professional who once handled many aspects of a claim now has individuals assisting her or him. Many of these individuals received their positions—and the additional duties assigned to these positions—through actual work experience.

24 Opportunities in Insurance Careers Overseeing both producers and account executives, the senior vice president of sales encourages active solicitation of business. The senior vice president works with the producers and account executives on current client accounts and actively works on client account renewals. In addition, the senior vice president oversees expenses and determines salaries and fringe benefits of sales producers. The senior vice president typically works in an office, but also works in the field, visiting clients to ensure that their accounts are being handled properly.

An account executive must have a baccalaureate degree with prior experience in the insurance industry, working in some insurance capacity. Account executives must also possess an ability to analyze in-depth problems in order to understand the complexities of a client’s needs. The account executive ideally possesses strong verbal, interpersonal, and written communications skills. Generally, account executives can expect a starting salary between $20,000 and $30,000, depending on the amount of prior experience they possess.

Download PDF sample

Rated 4.70 of 5 – based on 4 votes