By Steven Wood Schmader

Ebook by way of Schmader, Steven wooden, Jackson, Robert

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Will have the greatest appeal and the greatest likelihood of success. What determinants should be studied? Whether a specific type of event is being studied or the search is on for the best type to attempt, there are several factors that must be carefully researched, analyzed, and weighed. Weather Even if the activity is staged indoors, weather should strongly influence event timing. For example, many people do not like to drive in snow or get soaked walking to an enclosed arena. Obviously, weather is a greater consideration for outdoor events.

8 billion dollars on sponsorships: a four-fold increase in four years! 3 billion worldwide), with an estimated continued growth of 10 percent annually. Ukman notes that about 65 percent of all sponsor dollars goes to sports, mostly to auto racing, with golf in second place and tennis in third. Entertainment tours and attractions receive 11 percent, while nine percent goes to sponsorship of festivals, fairs and annual events. Approximately six percent goes to the arts and nine percent to cause marketing.

Assuming that reasonable quality happenings are offered, questions that should be answered in the affirmative include these: Are there usually good turnouts for events, free and paid? Does the community seem to have a good level of genuine enthusiasm for such activities? Do local media give reasonable coverage to events? Have governmental regulatory agencies been cooperative in helping with events, such as rescinding or passing ordinances that facilitate event functioning? Do local organizations, including civic and fraternal clubs, youth groups, and others, get behind events in a meaningful manner?

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