By Sally J. Patterson, Janel M. Radtke(auth.)
How a nonprofit s strategic communications division defines its matters and rules determines even if the general public perspectives it as a good association. Strategic Communications for Nonprofit agencies, moment version helps nonprofits in utilizing their assets such a lot successfully. the second one version encompasses a committed site, equipping pros with the worksheets, kinds, surveys, and self-assessment instruments had to create a complete communications plan. Plus, the publication s step by step directions reveal nonprofit communications thoughts that paintings. useful and transparent, this in-the-trenches ebook presents nonprofit CEOs with specialist insights to accomplish their mission.Content:
Chapter 1 Getting the main Out of This booklet (pages 1–6):
Chapter 2 Strategic Communications making plans procedure (pages 7–24):
Chapter three the first step: getting ready to plot: crucial development Blocks (pages 25–41):
Chapter four Step : origin of the Plan: the placement research (pages 43–64):
Chapter five Step 3: Focusing the Plan: goal Audiences (pages 65–76):
Chapter 6 Step 4: Fostering viewers help: Communications goals (pages 77–86):
Chapter 7 Step 5: selling the Nonprofit association: factor Frames and Message improvement (pages 87–112):
Chapter eight Step Six: Advancing the Plan: automobiles and Dissemination suggestions (pages 113–150):
Chapter nine Step Seven: making sure that the Plan Succeeds: size and review (pages 151–159):
Chapter 10 Pulling all of it jointly: developing the Plan (pages 161–175):
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Extra info for Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Second Edition
Example text
50 Step Two: Foundation of the Plan Although the organization cannot control these environmental forces, it can stay abreast of trends, crises, and new developments. The organization can work to influence developments in the external environment in ways that will advance its mission, not hinder it. The key is to identify and understand these external forces and to develop appropriate responses to them. Rules of the Road: Tips for Connecting with the External Environment 1. Encourage the CAT to stay informed about current affairs through newspapers, specialized publications, government reports, and news services.
Sometimes the purpose of the organization has changed as times have changed. Even 5 or 10 years can change the social landscape so dramatically that the original mission must be updated, altered modestly, or changed dramatically to address new realities. For example, the March of Dimes was originally created to stamp out polio. Now it fights against a broader array of debilitating illnesses affecting children. 1 to understand how the March of Dimes has changed its name and mission over time. Task One: Review the Organization’s Mission Statement Before beginning the strategic communications planning process, an organization should confirm that the mission statement is current and an accurate reflection of what it stands for and what it is trying to achieve.
Are the organization’s products and services clearly promoted? Are there other issues regarding the organization that you would like to raise? Task Three: Inventory and Analysis The audit team collects, inventories, and analyzes the communications products developed by the organization, including all existing communications materials, communications vehicles and programs, media kits, letterhead, fact sheets, brochures, publications, audiovisuals, Web material, and any other collateral materials used by the organization.