By Bernard Ross
How one can follow the newest advancements in psychology and neurology for larger fundraising and influencing skillsLeading fundraising professional Bernard Ross deals an alternate but potent version for asking and influencing power donors and friends, utilizing the most recent concepts constructed within the neural and mental sciences. He indicates participants the right way to make a compelling ask to mid- and high-value donors, win board contributors over to a brand new crusade method, persuade reluctant colleagues to decide to their rules, and optimistically deal with the objections of a skeptical enterprise philanthropist.Bernard Ross and Clare Segal (London, united kingdom) are administrators of the administration Centre, the United Kingdom's biggest nonprofit administration consultancy and coaching association.
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Additional resources for The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
2). Next time you have to present a message to a key audience in a quick and insightful way, try using the ‘‘Think, Feel, Do’’ formula. That way you can make sure you’re clear about the outcome you want in terms of the core information in your message and the emotional response you expect it to stimulate. That should then lead you to specific action you need. Note that you reverse the order when you’re preparing your elevator pitch: 1. Begin with the people that you want to influence—individual or group—and be clear on exactly what action you want them to take.
The EI model’s first three elements—self-awareness, self-regulation, and motivation—will help you to manage your passion or commitment. The second cluster will help you to understand others and their passions, concerns, and motivations. Our experience confirms that emotionally intelligent fundraisers and influencers are simply more successful. ’’ Developing EI Skills in Others As well as developing your own EI skills it’s useful to be able to spot or develop these skills in others. You can then include these people in your influence approach.
Finally, with power comes some ethical considerations. The skills and techniques we share here are powerful. They build, as we’ve said, on natural processes and aspects of human relationships. They have been used by successful and ethical fundraisers in the past. And we’d like you to carry on using them in that spirit. We ask only that you consistently ensure you follow two rules. • Use these techniques where they fit with your values. Persuading your elderly aunt to loan you more money than she can really afford might be in your interests but probably doesn’t fit with your values.