By Kivi Leroux Miller
A nonprofit's real-world survival advisor and nitty-gritty how-to handbook
This down-to-earth booklet exhibits easy methods to hack throughout the bewildering jungle of selling suggestions and miles-long to-do lists to transparent a advertising and marketing direction that is correct in your association, irrespective of how understaffed or underfunded. you will see the right way to form a advertising application that begins from the place you're now and grows along with your association, utilizing shrewdpermanent and savvy communications concepts, either offline and on-line. Combining big-picture administration and strategic decision-making with reader-friendly information for enforcing a advertising software day in and outing, this e-book presents an easy but strong framework for development help to your organization's venture and programs.
- Includes reasonably priced options and confirmed strategies for nonprofits
- An perfect source for thriving in the course of hard times
- Fast, pleasant, and sensible suggestion that can assist you navigate the daily calls for of any nonprofit
Written via one of many best assets of how-to details and can-do notion for small and medium-sized nonprofit enterprises, Kivi Leroux Miller is,among different issues, a communique advisor and coach, and president of EcoScribe Communications and Nonprofit advertising and marketing Guide.com
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Additional resources for The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Example text
FOLLOW SPECIFIC PEOPLE AND SOURCES ONLINE Once you’ve been listening for a while through your keyword searches, you can develop a list of people who often talk about issues you care about and start following them directly. Subscribe to their blogs in your reader, follow them on Twitter, and become a Facebook friend or fan of their Facebook page. The same goes for specific places on the web, such as news sites or blogs with multiple authors. com, which calls itself an online magazine rack. When you create your own page, you select the blogs that you want to follow, and the last five headlines from each of those blogs appears all on one page.
This is not a fundraising guide, but you’ll find fundraising-related tips and examples throughout the book, because it is one result of successful nonprofit marketing. REALITY 10: OLD - FASHIONED BASICS STILL WORK BEST, EVEN ONLINE “The basics are what most organizations are missing. ” I didn’t say that, but I agree with it Ten New Realities for Nonprofits 9 100 percent. Marketing guru Seth Godin said it during a May 2008 online chat about nonprofit marketing hosted by the Chronicle of Philanthropy.
After all, her children are telling her it’s the best way to keep up with what her younger family members are doing, especially those who live out of town. Too many nonprofits falsely assume that people over sixty-five—who may be their biggest financial supporters—are not online. Although it’s true that older generations are not online in the same proportions as younger generations, the gap is closing quickly. The Pew Internet & American Life Project’s “Generations Online in 2009” report found that although eighteen- to forty-four-year-olds account for 53 percent of the total number of Internet users, the biggest increase in Internet use between 2005 and 2008 was within the seventy- to seventy-five-year-old age group.