By Anne Miller

Tall woman With the Iceberg makes use of the ability of metaphor to wreck via in a loud global and promote, convince, and clarify whatever to anyone.

Billions of bucks are left at the desk and countless numbers of principles fail to get off the floor on a daily basis a result of over-communicated society within which we are living. Salespeople, managers, specialists, CEOs, or even the president of the U.S. are continuously challenged to pierce via this knowledge litter to get others to determine the original price in their companies, causes, and propositions. Metaphor in all its forms—visual language—solves that challenge. sign up for the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. find out how to weave the magic of metaphor into what you are promoting arguments to: promote an idea, vaporize objections, solve confusion, wow an viewers, shake up indifference, motivate motion, shut a sale, make your aspect. filled with greater than two-hundred-and-fifty examples from modern enterprise, politics, and media, The Tall girl with the Iceberg presents a different Four-Step version to teach somebody simply and quick the best way to develop into a grasp of metaphor.

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Additional info for The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone (Expanded edition of Metaphorically Selling)

Example text

Another aspect is deferral because the meaning of one word is always explained by reference to another and the search for meaning can involve a complex chain of cross-references as one chases a word through a vast thesaurus. Let us take an innocuous statement about public management: The first steps to achieving accountability for performance must be to clarify objectives and develop a recognised approach to measuring and reporting performance. (Dallas, 1996: 13) This is enough to cause a deconstructionist to salivate.

Find a flat surface and stick your Post-its on it in random order. When that is done consider them and begin to move them around so that you can cluster together all those issues that seem similar or related. Then put the clusters in order by showing one cluster as a sub-set of another, for example. You need time and space for this task. In the photograph I was doing the task in a dingy flat in Azerbaijan on a wet weekend while working on a university project. The lack of distraction made thinking easier.

Research questions mostly refer to what is happening or what has happened. They are concerned with describing and explaining what is, not with proposing what should be done. So, although you cannot research what should be done to improve sustainability (to use the example given earlier), you could research: ● ● what other companies in similar positions have done to improve their sustainability and what the outcomes were; and what the company has tried in the past and how well it worked. However, while you may not be able to research what ought to be done, you could research what people at the present moment think should be done.

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