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Extra resources for Harvard Business Review - February 2009
Sample text
Questions for consideration • • • • • • • Have you validated your enterprise mission, ideology, and core values? Do you clearly understand the strategic imperatives driving change? Who are the constituents in your ecosystem and how do you interact? What is the pace of change in your ecosystem? What capabilities exist today that can be leveraged? What capabilities does your enterprise need to meet future goals? How well positioned is your enterprise for possible ecosystem change? 4 Performing Stakeholder Analysis Value is in the eye of the beholder.
Once the values of each stakeholder group are identified, this knowledge is used to understand the value proposition, which comprises what the enterprise does for a stakeholder, what that stakeholder does for the enterprise, and what they both value. The value proposition can be seen in terms of how value flows across relationships. Value is what flows as stakeholders interact with the enterprise; the value that flows in one direction is compensated by the value flowing in the other direction, as in the case of employees providing services in exchange for pay.
Having a system of business performance measurements tied to the ideology is a common practice of mature enterprises. Ideology-based goals and measures are likely to cut across many of our ten enterprise elements. S. ” Each year the company updates the report, demonstrating its progress against plans. ” Goals can be challenging; evidence in the 2012 report includes the following statement: “As the first retail company to take this building approach globally, we’ve experienced success in some geographic areas and challenges in others.