By Tom Ahern

Written through fundraising specialists Tom Ahern and Simone Joyaux, retain Your Donors is a brand new, profitable consultant to creating disappointing donor retention premiums a specific thing of the prior. This useful and provocative ebook will allow you to grasp the innovations and strategies that make fundraising communications ecocnomic. jam-packed with case experiences and established partly at the CFRE and AFP activity analyses, preserve Your Donors is your definitive consultant to getting new donors—and maintaining them—for many years yet to come.

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The ‘‘tend and befriend’’ notion developed by Drs. Klein and Taylor may explain why women consistently outlive men. Study after study has found that social ties reduce our risk of disease by lowering blood pressure, heart rate, and cholesterol. ‘‘There’s no doubt,’’ says Dr. ’’5 Not only do you use social capital yourself, you watch its use daily. From religious congregations to school boards, sports leagues to civic groups, Internet networks to professional associations and your own favorite nonprofits—all this is social capital in action, carried out through all those civil society organizations.

Well, this book talks about that, just like I do always. I suspect we all need a larger context; otherwise, complacency sets in. We stay in our comfort zone. Perhaps the larger context can serve as a touchstone—or a lens or frame—to help us venture where we are less comfortable; to challenge us. For me, the larger context includes two elements: (1) a philosophical framework for philanthropy and (2) effective organizations that create an environment conducive to effective fund development. I believe these two elements position organizations to develop better fund development programs.

They band together to build a strongercommunity. Of course, the degree of civic engagement goes up and down in any community or society at large. For years the United States has had one of the lowest philosophical framework 5 records of voter turnout in any voting nation. That’s an example of bad civic engagement. Around the world, growing numbers of people volunteer; that’s good civic engagement. The nonprofit/NGO sector plays a critical role in civic engagement. People get together to form nonprofits to help others.

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